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54% of Mobile Marketers Plan to Beacon
By Chuck Martin Beacons are going big. While many retailers, agencies and brands have been experimenting with beacons for many months, the growth of the small transmitting devices into the marketplace...
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Targeted Mobile Shopping Ads Starting to Hit Home
By Chuck Martin The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the latest finding in a quarterly...
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4,000 Beacons Coming to All Macy’s Stores
By Chuck Martin Another major retailer is going all in on beacons. Deep inside a series of announcements by Macy’s yesterday about its omnichannel strategy is another major nod to beacons. Following...
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Subway & the Full Menu of Mobile Payment Options
By Chuck Martin The best testing ground for consumers looking to try out mobile payments for the first time just may be Subway. Want to try out Apple Pay? Subway has it. Softcard? Check. Pay by the...
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Sears Lets Mobile Shoppers Return, Exchange Items from Their Car
By Chuck Martin The returns and exchange parts of shopping are becoming more, well, mobile, at least at one major retailer. Sears just expanded a service that lets mobile consumers return and exchange...
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Beaconing on Tap for Retailers to Reach Holiday Shoppers
By Chuck Martin The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has a smartphone, retailers are looking for new ways to...
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IoT at Retail: Up to $1 Trillion Impact
By Chuck Martin There have been numerous estimates on the potential size or value of the IoT marketplace, generally measured in the trillions of dollars. Now one major study is out that breaks down...
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Podcast: The Voices of the Internet of Things with Chuck Martin: Tony Parisi,...
A conversation with Tony Parisi, Global Head of VR and AR Strategy at Unity Technologies, the company with a content creation engine used for virtual and augmented reality and reaching more than 2...
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